Our target for 2025
We commit to reusing materials, increasing recyclability, and reducing waste. We put a particular focus on the responsible use of the resource water. The circular opportunity combines our passion for circularity with our innovation capabilities.
- We commit to keeping materials in use by ensuring longevity of products through their design.
- We commit to increasingly use recycled materials, especially plastic, while having the same performance and quality as comparable products without recycled materials.
- We try to reduce waste and increase the recycling ratio in our packaging.
- As water is one of the most endangered resources, we will continue designing specific products to use water efficiently when irrigating and using water in our own operations in a smart way.
By 2025 we will provide 50 so-called circular innovations.
Water
How we contribute to use our precious resource efficiently through innovation
Every drop counts
Water is a precious resource that needs to be used wisely. So watering the garden efficiently is particularly important.
Materials
How we contribute to an optimal product life cycle
It's all about the right choice
We're exploring alternative materials and how they can be used in our products to develop our material mix further. Taking into account the properties and functions that the different products have to fulfil, our experts are working out the possibilities and limits of the material composition. Special emphasis has been placed on uncompromising quality in terms of functionality and durability for long-lasting products used outdoor.
Did you know there is post-consumer and post-industrial recycled plastic?
Post-consumer recycled plastic is made up of household waste, such as films or packaging
The plastic components of our EcoLine consist of at least 65% post-consumer recycled material.
Post-Industrial recycled plastic
... is made from plastic waste that is generated during industrial processing for example during the manufacturing of plastic packaging or other plastic products. These production residues cannot re-enter the same process and are, therefore, used for a different manufacturing process.
